I was driving north last week towards Canandaigua, in the Finger Lakes Region of New York State, when a purple awning caught my eye. The awning belonged to the storefront of Monica’s Pies, a shop where just about everything is purple—awnings, signs, milk jugs, jars, t-shirts, carpets, flower pots…even the port-a-potty out back. Monica’s Pies is in Naples, a town of 2,500 that claims to be the grape pie capital of the world.
I always thought that I knew a lot about purple—including preserves, juice, wine, Bubble Yum, Pez, and even the Williams College Purple Cow (thanks to my in-laws).
But I’d never had a purple-flavored pie before (and if orange can be a color, then purple can certainly be a flavor).
Monica’s Pies dates back to 1983, and it is one of four shops in Naples that feature grape pies. Back in the day, owner Monica Schenk was looking for a way to use a surplus of Concord grapes—a style of grape that had fallen out of favor with local vintners–and she started making grape pies. She sold the pies only in the Fall season, and most of her sales were by the honor system (an unattended box of pies sat out front, along with a money slot).
Then and now, her grape pies are very sweet, thick like jello, and come topped with a crumb crust that adds a lot of texture. Souzz said each bite was “like eating really good grape jelly, back when you were a kid.” Huh?
Nowadays, Monica’s Pies is open year round and offers a variety of pies, jams, baked goods, and other treats. The shop has been featured in the New York Times and on the Food Network, and her grape pie sales alone top more than 10,000 a year. There’s no reason to wine with sales like that.
When I got back home, I shared the story of my new discovery with my Williams-educated purple cow-loving brother-in-law Steve, who is quite the foodie. “I love those grape pies,” he said. “Concord grapes suck for wine, but grape pies rule.” Those Williams kids sure have a way with words.